Hip hop for all logo
For the logo a connection between the name SK4mc (Sam King for Master of Ceremonies) and Einstein’s equation e=mc2 was desired, as a logo for the hip hop artist.
To give the logo a street/hip hop feel the individual letters where combined. The number 4 was utilised as a synonym for the = sign, creating a connection between the name and the equation. Additionally the mc was turned to create balance and separation between the logo elements.